Perfume
Serum
Cleanser
Oils
Scrubs
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A legacy of beauty, reimagined.
A short story about how Maha was inspired by time-honored Egyptian wisdom, using only intentional ingredients for real results.
Only What’s Needed. Nothing More.
No fillers. No fluff. Just sacred oils and time-honored botanicals.
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
...reimagined for today’s conscious woman. Combining ingredients and rituals passed down through time with modern knowledge, we create effective skincare through the purity and potency of nature.
From Egypt’s sacred deserts comes the heart of our ritual: Boswellia carterii.
Nestled in Egypt’s sun-soaked sands, the Boswellia carterii tree offers up its golden gift—frankincense resin. Harvested with care and tradition, this ancient botanical has been revered for centuries for its ability to visibly renew and brighten the skin. We infuse this sacred resin into our signature oils, honoring its origin while transforming your daily routine into something that visibly brightens, firms, and repairs.
We use only what’s needed—no fillers, no fluff—just high-impact ingredients that deliver visible results.
The simplicity of our products is designed to give women back time, confidence, and control in their self-care.
Every formula is inspired by centuries-old rituals and ingredients passed down through generations of Egyptian women.
Natural plant oils are the only acceptable choice for skincare. It contrasts them with mineral oils, which it describes as supe...